SERM services: how to remove negative reviews at a low price
Reputation is important for every person. But it is no less important for companies engaged in production, sales or services, and for banks offering credit and financial assistance to the public. Today, the reputation of a commercial company and a brand is shaped, among other things, on the Internet, because anyone looking for a particular service, product or credit can get acquainted with company reviews.
SERM organization’s business reputation management: what is it?
Search engines display sites where there are references to the desired company. Users most often browse sites from the first search page, rarely anyone looking beyond 3-4 pages of search results. If in the top of the issue there are sites with negative reviews about the work of the company or an individual, then the reputation can be considered damaged.
Today, quite often, competitors use “dirty” methods to enter a leading position in the market – writing negative reviews and reviews about other companies. The situation can be rectified by the so-called reputation management via the Internet or SERM. These technologies allow you to remove negative reviews by clearing your online reputation.
Companies that are involved in reputation management have been working in the West for a long time. The first reputation management technologies have been developed in Europe and America over the past decade. Since then, technology has improved significantly and continues to evolve. Recently, the need to remove negative reviews is increasingly appearing in domestic companies.
Why ordering SERM reputation management services is important for a company?
First of all, it is worth noting that with the loss of a positive reputation, the company begins to lose customers. This happens because before contacting a company by contacting a company, people try to find out more about it. Today, the easiest way to find the right information is to get it on the web.
According to statistics, the majority refuses to contact the company, even after reading one negative review of its services, products, services, etc. And potential borrowers will never take a loan from a bank with a dubious reputation and will not trust it with their money. Therefore, the question of how to remove negative reviews is more relevant today than ever.
Do not forget about the fact that experienced, qualified professionals will never get into a company with a bad reputation. It turns out that at a relatively low price, SERM helps the company not only to attract customers, but also to recruit real professionals.
It is worth mentioning about investors who will never cooperate with a company with a damaged reputation. Investors enter into contracts with organizations that are able to recoup the investment and give a good profit, and the company with negative reviews will have few customers, and, consequently, the income will be small.
How does online reputation management work
Reputation spoil the negative reviews that come at the request of users on the first page. To remedy the situation, specialists need to offset negative reviews by many positions down, while Internet space is filled with neutral information and positive feedback.
Next, the masters specializing in reputation management in virtual search engines begin to promote positive feedback, trying to bring them to the top ten for various requests. A good result in the work can be achieved only in cases where the number of positive reviews seriously exceeds the number of negative, and all because the negative statements are always ranked better.
Companies that provide SERM services, in most cases, use feedback catalogs, specialized websites and blogs, and social networks to achieve the goal that is tempted with the client. In many cases, it is effective to attract media operating in the network. In promoting positive reviews, reputation management companies use effective SEO tools that help in the shortest time to bring positive information to the main positions in search engines, as well as for a long time to gain a foothold there.
After returning a positive reputation, reputation managers can give the client company some advice, which, in the future, will help keep the reputation at the achieved positive level, avoiding negative.
The cost of the service SERM, prices for reputation management
While this service has not received a very wide promotion, the prices for SERM services are relatively small, especially in professional companies, where the workflow is adjusted to the smallest detail. However, experts predict that, by analogy with SEO promotion, the cost of a SERM will increase many times in a few years. Therefore, it is economically beneficial to apply for this service right now, without waiting for a boom among colleagues and competitors.