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What is contextual advertising

It’s no secret that search engines provide the highest quality traffic on the modern Internet. And indeed, people who find a website for search queries, in most cases, know exactly what they need, and are sure that they will find it on this server. However, to make such a way of promoting a web project really effective is very, very difficult. To do this, your link takes one of the top lines in the search results for some keywords. There are even companies on the Internet that specialize in website optimization.
However, no one can guarantee you any significant effect. Still, those wishing to get into the top lines of search results are much more than the number of these very lines. What to do?
Contextual is called paid advertising, which is displayed in the search results for certain words or phrases. And contextual advertising can help in this case. What it is? Contextual is called paid advertising, which is displayed in the search results for certain words or phrases. These keywords are set by the advertiser. In fact, it turns out that the site owner can guarantee that his ad will appear on the search results page for specific phrases. Thus, the main advantage of contextual advertising is that it attracts only the target audience. And it speaks about its highest efficiency.

Contextual advertising is usually paid for transitions, not for impressions. The second advantage of contextual advertising is that it is paid for transitions, and not for impressions. And most often it is much more profitable. Recall that contextual advertising attracts interested visitors to the site. And so site owners can easily afford to pay for each of them. Moreover, to give money for impressions in most cases is unprofitable. After all, when defining keywords it is easy to make a mistake. And in this case, the shows will be wasted. In the case of paying for visitors, everything is different. If the advertiser made a mistake, and the Internet users are not attracted by his advertising, then he will not pay for it.

The third advantage of contextual advertising is the fact that the site owner can always find a compromise between efficiency and their costs. The fact is that modern systems allow their customers to set the transition cost themselves. That is, in fact, the advertiser himself decides how much he will pay for his advertising. However, it should be borne in mind that if several people claim the same keyword, in this case the first place will be the ad whose owner is willing to give more. Naturally, if there are no other candidates for any keyword or phrase, then the advertiser’s costs will be minimal.

Now there is enough theory and common words. I suggest that you, dear readers, go over to practice and at least briefly consider the leaders of contextual advertising of the Russian segment of the Internet.

“Runner”

The “Runner” system is the “pioneer” of the Russian contextual advertising. The “Runner” system is the “pioneer” of the Russian contextual advertising. This company first began operations in 2002. Since then, its representatives have managed to conclude contracts with many leading websites of the Runet. Therefore, using the services of “Runner”, you can place your ads on Mail.Ru, Km.Ru, Aport.Ru portals and many specialized sites – for example, on ZR.Ru (Za Rulem automobile magazine) and on Sotovik.Ru (the project is dedicated to cellular communication).

Runner
The main feature of “Runner” is that this system works not only with “search engines”. Thus, the traffic that can be obtained with its help will be somewhat less efficient. Still, on ordinary websites, not only interested people, but also simply curious ones, go through advertising links. True, this can be avoided by targeting. Each user of the system has the opportunity to indicate on which sites his ad will appear, and on which not.

In general, in its functionality, “Runner” differs from its competitors for the better. What just did not provide its creators! There is even a function of automatic “retention” of the ad space with the possibility of increasing the price of advertising by the minimum necessary amount for this. Also, many users will certainly like the detailed statistics maintained by the system. Moreover, the possibility of exporting it to Excel allows you to conduct arbitrarily complex research, as well as quickly compile reports on the advertising campaign conducted and its effectiveness. It is impossible to ignore the fact that you can pay for the services of the Runner system in almost any existing way: from bank transfer to WebMoney title units.

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